Dow Jones News is jumping on the Instant Messaging bandwagon, experimenting with the distribution of realtime financial information, news, capital markets updates, corporate reports and filings targeted at fixed income securities markets. This is a great example of using IM to reach highly targeted markets where content needs to be highly contextual to both business deals and business relationships. Bond traders and other fixed income players certainly consume a great deal of information in putting together deals, but the relationship factor is key to these markets. IM provides the capability to provide traditional sources of content and trusted opinions from market peers and respected analysts to make business happen.