Inquira's announcement of their Inquira 6 search and navigation application is very interesting, it provides not just search results but goes the next step and synthesizes what it believes is a highly contextual result with specific information that it believes answers the query, along with related information and links that may be of relevance to the query. While a lot of its use is targeted at customer support and ecommerce, it is clear that this has a much broader ability to support internal and external portals, where search is oftentimes a frustrating sifting to get to the content that people seek. Again, the Amazon model appears to be teaching us about how people want to have satisfying content experiences.