A small but noteworthy story on workstations in the insurance underwriting business caught my eye, noting how the availability of realtime information and data in these packages has created quite a change in this industry (One wonders what Jack Nicholson's just-retired underwriter character from "About Schmidt" would have thought!). More and more segments of business are taking on the model of decision support using high quantities of content and analysis tools to make "real-time" business decisions. Return on investment is important from a technology perspective, but increasingly content is being viewed from the perspective of cost of opportunity - and opportunities can be lost if the right content isn't available in the right context at the right time.