The Australian journal BRW reminds us that content's value is as much about the venue we find it in as it is about the information. BRW publishes a list of the 200 richest Australians, based on a goodly amount of digging into public information and informaiton not-so-public. Left to the audience of the tax man, no doubt these people don't care. But put into a public journal, and some well-to-do tuna fishermen get a twisted feeling in their knickers. The kinds of sleuthing that they do, though, is using oftentimes the same technology and techniques that institutions are using for their own data mining and competitive intelligence business. All the world's become a newsroom...