Gerry McGovern wins the Truism of the Day award for his quote in a Sydney Morning Herald article on information overload: "(It's) the-more-the-merrier kind of concept ... if we create more, we create more value," McGovern says. As if channeling his thoughts, a new free web authoring service called Bloki was launched today, a service that allows web site creation with the simplicity of a Java/browser-based word processing interface for easy page creation along with some of the collaborative sophistication of groupware and content management systems. Bloki is not going to put any CMS companies out of business any time soon, but it is yet another example of disruptive technology that allows publishing to seek the least common technical denominator for creating and disseminating content with the features that matter most to attracting and maintaining a content-publishing community.