While Microsoft's continuing moves to leverage the content world gain a lot of headlines today, the tidbit that gets our special attention is the increasing prevalance of data collection for security risk analysis. This has been a growing trend for some time in the government arena, but it's poised to have a major impact in corporate circles and the content and related technologies industries that services it. We think of the power of social networks in generating content value as a positive trend for business in many ways, but there's a dark side to it, as well. Understanding relationships between people and institutions is a powerful tool, and content that allows people to understand the risks involved in these relationships as well as the opportunities is going to become a very powerful point for generating value - and revenues - for some time to come.