After having attended several conferences this year oriented towards electronic content, it's interesting to come to the SLA Conference in New York City this week and see numerous displays lined with paper volumes as the stars of the show, a display of furniture maker Thomas Moser library chairs, and an award-winning Turning the Pages software package from the British Library that recreates the experience of leaving through priceless medieval manuscripts, right down to the way individual pages look as they turn (they captured the curator's thumbing each page of a text to ensure high fidelity). Virtual content will be with us for a long, long time, but the SLA reminds us that the physical experience of content still matters in a very real way.