The opening day of this year's Securities Industry Association Technology Management Conference & Exhibit saw an exhibition as large as ever, but in spite of this year's theme of "IT Matters", there is much more focus this year on specific market-oriented content opportunties such as supporting retail sales teams with "Wealth Management" capabilities, as well as corporate governance. Reuters. was amongst the exhibitors hitting on the Wealth Management theme, along with some portal-oriented capabilities, but overall their showing was fairly warmed over. Thomson Financial looked armed and ready for pushing its various flavor of its Thomson One platform, but it's not clear that the sales force is fully up to speed with its new client-oriented approach. Moneyline has a more consolidated approach this year, and that's not a bad thing, given the wild state of transition it found itself in this time last year. Strongest exhibit: Sungard, with an almost overwhelming array of sophisticated offerings for trading operations, branch operations, STP, market data and analysis tools. Tomorrow we'll shake these down a little more in detail, and highlight some of the "up and comers".