It's hot! It's a dog! Pump it! Dump it! What is the real story with Yahoo! stock? In spite of earnings and forecasts that were meeting or exceeding stock analyst expectations, it appears as if there are still a lot of people who are trying to "wish" the current summer stock rally beyond the fringe of realistic expectations. As reported by Reuters, the ratio of the stock's price to Yahoo's real earnings is inching up towards the territory of the "Internet Bubble" years. While Yahoo! is doing a lot of intelligent things to position itself as a media company for the 21st century, it's still just that - an increasingly mainstream media company that is trying to differentiate itself with reasonably competitive content and technology in an increasingly competitive market for securing consumer and professional content relationships. Yesterday's rising stars of the Web are learning how to succeed and are turning into contented content cash cows, while some more established content companies are trying to avoid putting on the nervous barking routine. In these still-lean days, milk is not such a bad thing.