MarketWatch.com Purchases Pinnacor to Penetrate Broader Markets
Marketwatch.com has purchased the content services firm Pinnacor for USD $103 million, according to siliconvalley.internet.com and numerous other news outlets. MarketWatch has become a versatile source of original financial content and related technologies, targeting not only consumers but increasingly professional financiers as well. While successful in its own right with its CBS MarketWatch portal, much of the growth in its business has been through content and tools syndication for use in institutional portals. Pinnacor adds both supplementary sources of syndicated content that will support a wider array of financial and business interests and a deeply experienced professional services staff that will allow MarketWatch to service a very broad range of high-value portal development and content integration needs. While major financial content vendors fuss about how to service the portal market, MarketWatch is pushing aggressively into this space with a strong combination of right-sized resources to meet today's user-oriented content market.