SIIA Brown Bag Lunch Panel Probes Content and Technology Convergence
Our thanks to the Software and Information Industry Association (SIIA) for an excellent panel discussion at yesterday's Brown Bag Lunch "Taking Advantage of Software and Information Convergence". It was a very important topic and well represented on the panel with senior execs from LexisNexis, Yahoo!Finance, CCH and a leading attorney specializing in content licensing. We'll be highlighting this in more detail in Monday's News Analysis, but for now the teeny-tiny picture: major publishers on both the professional and consumer side of publishing (which intertwine increasingly) certainly "get" that this intersection of content, technology and people is changing their businesses profoundly, and are moving to adapt as quickly as they can to the changes, but even the fastest are having problems coming up with monetization models that keep up with the realities of today's content distribution. At Shore, we believe strongly that it's only when you grasp all three major dimensions of the publishing revolution - content, technology and the human aspects - that the full spectrum of change really comes into focus.