where content, technology and people meet. (SM) Publishing and content technology executives use Shore to measure and understand their markets and competitors, define marketing strategies and implement successful content products and services using Shore's highly actionable insights into vendors, institutions, individuals and virtual communities.
ContentBlogger is the 2007 SIIA CODiE Award Winner for Best Media Blog
COMMENTARY:

Insights and headlines from Shore analysts on trends in enterprise and media content markets.
  Subscribe to our feed (?) or add to: MyYahoo  iGoogle/Google Reader  Bloglines  NewsGator  Rojo
Monday, August 11, 2003
eBook Format Allows for Serial Content Development at Merant
In the 19th century serializing books via popular journals was popularized, allowing famous authors such as Mark Twain to reach a mass audience as their works onfolded bit by bit. This concept has been born anew with an eBook twist, as the software services firm Merant has announced that "The Definitive Guide� to Enterprise Change Management." is going to be made available for downloads on a chapter-by-chapter basis as the book is written. Using the services of Realtimepublishers.com, Merant joins a stable of Realtimepublishers institutional authors who are creating professional-grade content using the latest eBooks publishing techniques. Once again, the models for successful publishing are coming from places that have everything to gain by defining - and redefining - how professional content value can be leveraged for profit.

By John Blossom - posted at 5:01 PM
permanent link to this entry        bookmark this entry:  AddThis Social Bookmark Tool
  0 comments (click to view or to add your own) 
Comments:  Post a Comment
 

To top of page To Top of Page

COMMENTARY: INDEX
CONTENTBLOGGER
INDUSTRY EVENTS
CONTENT NATION

Read ShoreLines, our free weekly email newsletter.

Sample issue
Follow us on Twitter
Get headline-only feed
Buzz news comments
RECENT ENTRIES
READ CONTENT NATION

Learn how to thrive and to survive as social media changes our work, our lives and our future.
Buy the book
Read it online
Read our social media blog
WEBLOGS: ARCHIVES
 
 

shorename.gif (1190 bytes)
[HOME] [US] [SERVICES] [COMMENTARY] [RESEARCH] [EVENTS] [PRESS] [CONTACT]
Copyright © 1997-2009 Shore Communications Inc.  All Rights Reserved - Click Here to Read Terms of Use
Corporate Privacy Policy

 

 

 

 

 

 

 

 This page is powered by Blogger. Isn't yours?