Google's AdSense Targets Contextual Content Links
The New York Times reports that the inevitable is happening with contextual ad placements on Google's Ad Sense. Content providers are finally seeing the light and realizing that these ad placement techniques can be used for drawing people to content that fits in with a person's search results. Notably the placements for content ad sales follow the same bidding-based payment method that applies to other items. With variable ad costs based on the value of the search results categories specified, content publishers are therefore accepting that the value of contextual content is not just an ephemeral concept - it's something that translates to the bottom line. How long it will be before premium content sellers begin to price the top line accordingly in search results is uncertain, but it is a transition that can be anticipated in time soon enough.