Kaltix Targeting Personalization as Key Search Strategy
CNET News reports that a quiet startup out of Stanford University is aiming to apply personalization technology to search algorithms. The Kaltix web site is still in "coming soon" mode, but apparently it is well down the path to developing some new proprietary technology to exploit the growing market for content personalization. Frankly, while personalization is certainly very important to improving the performance of content location services, it's hard to imagine it working efficiently or effectively without some of the consensus capabilities that have been the basis of Google's success. People want services that not only understand their own content needs, but understand them in the context of what other people consider important, as well. Put simply, if I'm the one looking for something, I may not know what it is that I'm looking for in any great way. Successful search capabilities will be those that balance community consensus with individual needs and insights.