Reuters Opting to Move Financial Content Generation to IndiaThe Hindu Business Line reports along with a number of other outlets on Reuters' pending move of many of its financial data generation operations to India, confirming informal reports of the past several days. Pushing the costs of creating content down by outsourcing to India and other technology-oriented nations is increasingly popular amongst many major financial institutions, so it comes as no major surprise that the "data factory" work of financial content vendors is finding its way to those markets also. It's hard to argue with the price structure that the English-speaking Indian market offers, but moving complex understanding of worldwide financial markets from one location to the other is less simple. Mixing content and technology production decisions requires a firm grasp of the human elements, as well. Many financial firms have had to adjust their expectations on productivity in their offshore moves based on a lack of local understanding of their markets and the resulting loss in work quality in their operations. This may be an adjustment that content vendors will not have the luxury of experimenting with easily.