UK Public Sector Now Licensed to Forward Premium Content
Joining the ranks of others, UK public servant have established a new agreement via the UK Copyright Licensing Agency (CLA) to be able to forward in email and scans premium content that they have received whilst allowing its sources to receive licensing fees, according to KableNET.com. Bulk licensing for redistribution has been used in many settings, and some such as Copyright Clearance Center in the U.S. have gone beyond this model to facilitate online transactions for reprint distribution. But in general publishers have done a very weak job in monetizing content that's redistributed by individuals. These are powerful points of distribution, being able not only to pinpoint who can really use content but enforcing its value through their recommendations. Bulk licensing agreements such as the new U.K. public sector deal at least facilitate the licensed flow of content, but it's about as meaningful to the individual licensees as the fine print on the back of a theatre ticket. Enabling individuals as key content distribution agents is a key factor in the future of professional content monetization.