Bloomberg Takes On theStreet.com Content via Professional Platform
It's all about the content and the context. Upon-a-time dot-com upstart theStreet.com has announced that it has begun to make its Street Insight product available via the Bloomberg Professional platform, making it available to Bloomberg's clients worldwide. Traders and analysts are coming under ever-increasing scrutiny for their use of external sources and worldwide Internet access is sometimes iffy in many places where private financial information networks thrive, so to some degree the reliability of private access is a driving factor here. But the strong plus is integration with core Bloomberg sources and the ease of single-interface access that its users are long used to. If the context fits your audience, wear it...