RIAA Enformcement Efforts May Isolate Content Companies
The New York Times reports that as the Recording Industry Association of America's efforts to prosecute unfold, they may be creating demand for a new generation of file sharing software to drive people further away from scrutiny - and from interaction with people outside of their networks. One such derivative system, dubbed Blubster, already had an estimated 250 thousand users before the Times article broke. As discussed in this week's news analysis, as individuals continue to gain strength as publishers, premium content providers need to engage them in the technology venues in which they come to value their content, and provide enhanced services that make a relationship with the provider worth the while. Push people away now, and you lose the common ground for engagement.