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Monday, October 20, 2003
BlogRunner Debuts with Entry-level Aggregation Sophistication
While the new BlogRunner site is hardly the Associated Press of weblogs just yet, just a few consolidated headlines from weblogs created by major news outlets and prominent journalists. But it's an interesting exercise in taking weblog content from highly valued sources and making it available in a digestible format. The XML-based underpinnings of weblogs have been largely unexploited for the purposes of stripping out specific weblog entries from a page for aggregation or super-syndication, so BlogRunner's efforts in assembling its demo portal are at least a thought-provoking demonstration of the possible roads that independent publishing could take via weblogs packaged into high-value, topic-driven content streams. Hmm let's see, they have the respected journalists who weblog from multiple sources and disciplines, they have easily managed syndication capabilities, there are defining distinct editorial streams...am I missing anything?

By John Blossom - posted at 7:55 PM
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