The Dawn of the Business Information Officer: vContent Reigns Supreme
As noted in CIO Magazine, there is a new kind of corporate animal wending its way into a power structure near you. Sometimes labeled Business Information Officer, sometimes known by other monikers, the typical BIO's portfolio plies the fluid ground between IT, traditional knowledge management, business intelligence, corporate compliance and business process engineering. Recognizing that it's hard for technologists to understand content from a business perspective and vice versa for most business experts, organizations are increasingly investing in people who can bring an understanding of human business needs to technology decisions. Some of this BIO noise is spin by Gartner and the like trying to reposition themselves with folks who have budget to spend. Looking at a typical BIO Job Posting, you can see that some people are seeing this as a CIO in business-aware drag. What's in and around all of this action that's being missed? The need to understand one's organization as a publishing entity that creates vContent - highly valued content - on many levels that IT enables, but hardly encompasses. It's three circles in our diagram, after all, not two.