eBooks Come to Smartphones with Overdrive Offering
Book reading convenience moved a major step forward as leading ebook vendor, Overdrive, announced support for the Mobipocket format for their ebook titles. While the Palm reader dominates the PDA market, with Adobe and Microsoft competing for the PC platform, Mobipocket is the leader for smartphones. Their software offers cross platform compatibility not just for phones, but also PDAs and PC's. This is a significant advantage in the world of rapidly changing technical gadgets, especially the new generations of multi-function phones growing in popularity, particularly among trendy younger buyers. Look for science fiction to become a best seller in this group!

The cross platform capability is also advantageous to libraries building a lending collection, since any purchased ebooks will be widely compatible with patron devices, a moving target. Overdrive continues to build a leadership position in this market, as well as supplying the retail market. See related report The eBooks Marketplace: A New Evaluation