Interwoven Content Management Networks Empowering Institutional Content Publishing
As mentioned in our earlier news analysis, publishing companies are largely still in the starting gate when it comes to the enabling of Web services for distributing their content. In the meantime, content technology companies are enabling institutions to press forward on this front to expand their internal and external content distribution capabilities. With Interwoven's recent announcement of their new Content Management Networks capabilities, the concept of content as both information and experience whose value is best controlled by those closest to their audiences takes a significant step forward. Instead of just modifying information stored in a central database whose display is managed centrally, people in local business units will have the ability to tailor both the information and the functionality to very specific user needs in a highly modular fashion. This autonomy allows departments and other grass-roots units to have much of the freedom offered by independent Web sites while maintaining consistency of contol, storage and deployment. Publishers will need to understand better how to play well in this highly modular content creation and distribution environment to provide effective distribution more quickly than they may imagine.