Navio Recognized for Leadership in Customer-Activated Content Sales
DRM faced another setback as CNET News reports on a hacker who has posted a workaround to Apple's iTunes copy protection scheme, yet again begging the question: why use technology to prevent your customers from helping you to distribute your content? Navio has been trying to answer that very question with its content distribution management service that emphasizes empowering affiliates and individuals to act as redistribution agents for premium content under a wide variety of commerce models. Navio can be used with or without DRM-enabled content control schemes, emphasizing instead the enabling and tracking of the distribution process to the satisfaction of content originators. It's still very early days for this concept, but it is good enough that they have announced receiving an award at the latest Consect Mobile Music Conference. Primary distributors of all kinds of premium content will continue to focus on maintaining control of content through "lockdown" schemes, but it's worth considering how capabilities like Navio may be pointing the way to distribution schemes that more closely conform to the way that people really want to extract value from the content that they purchase.