Forecast Bright For Advertising Industry, But Is Online "Advertising" Measured Correctly?
Just a year ago, the 2 year slump in advertising had the entire publishing industry on its heels. Even the minority of publishers that relied least on advertising revenues were hit since their subscribers were feeling the pain of the general economic stagnation. What a difference a year makes! Internet advertising may not appear to be growing very fast, but in reality more marketing dollars are being spent on producing an effective campaign that doesn't rely so heavily on advertising. Details in our "Content eCommerce" Premium Weblog.