There was an article in BusinessWeek that came to my attention, so I went over to their Web site to see if were available; sure enough, it was on the subscription-only side. I clicked on the subscription form link, and grimaced at the thought that it would take USD 45.97 and a stack of paper magazines arriving at my door to access one article. Hmm, that number sounded awfully familiar...sure enough, I went to the Zinio site, same price for an online version of the magazine with ads and original copy layout. Let's see, it costs me the same to get a rights-protected version of the magazine WITH PAPER LAYOUT ADS that's almost impossible to share with others and that does not include access to the Web site version versus a paper edition that includes online access and whose online and paper version can be shared with numerous other people. So the rationale for myself as a consumer to be paying the same price is...what? And as an advertiser, being able to provide someone an archivable edition of a magazine that does not need recycling and will preserve my ads exactly as produced with more probable longevity than any paper edition, my rationale for wanting this medium to be at least as expensive for a consumer as print and less available to possible viewers is...what? There is definitely a lot of tuning yet for magazines as they consider how to grasp the transition to electronic delivery of their content. In the meantime I think that I'll head down to the library to check out the magazine while I do some work on their free wireless connection...