Scoop Media announced New Zealand's deal with aggregators EBSCO and Thomson's Gale division for a wide range of reference information and primary content sources such as magazines and journals via their nation's public library systems. Library purchasing consortiums are fairly common these days, but when an entire country decides that public access to premium content is a necessity the notion of feely available electronic content as an entitlement is enforced even more in the mind of the public. Public libraries are one of the most underexplored marketing opportunities for publishers of premium content. As we move into an era in which digital objects with rights protection are becoming the norm for premium content distribution, public libraries offer publishers an enormous opportunity to give the public subsidized access to premium content on a lender or time-limited basis that can be easily expanded into a more full or permanent sale or relationship by changing the rights assigned to each digital object. This will become increasingly important as more tech-bred workers employ themselves independently and seek to compete on the same plane of information as large-scale companies. Be it a local farmer or an entrepreneur with a great new idea, local online resources offer the opportunity to reach highly targeted markets with cost-effective service introductions that through rights management can help these clients bloom into full-fledged clients.