Dow Jones has announced its intention to acquire Alternative Investment Group, a Wicks Business Information stable of databases, newsletters and conferences for the venture-capital and private-equity markets, for USD 85 million. Rafat Ali sat in on the announcement conference call and notes in his weblog that Dow Jones 'fessed up in the call to a "significant contraction amongst its key customers," noting a 29 percent drop in their domestic user base. Put simply, the Joneses have been out of touch with many core equities market events as of late, skimming along on general news, market commentary and pungent editorials that do little to give people detailed insights into key deals on upcoming companies. In my daily skimming for headlines I try to make it a point to peruse WSJ Online out of respect for their historically strong coverage, but as of late it's too oftent that I fail to come up with significant information on key content companies that is not just a rehash of press releases or very focused on large media companies that are not at the heart of much of the true growth in content and related technologies. Bolstering its resources available in the Alleys and Valleys is certainly an important factor for capturing a younger and more venture-oriented readership that is adapting ever more quickly to new sources of market-moving news on young and developing companies, but packaging their content in a way that can keep up with those markets' expectations may continue to be a challenge for Dow Jones as they try to leverage one of the most enduring franchises in business content into the 21st century's expectations.