where content, technology and people meet. (SM) Publishing and content technology executives use Shore to measure and understand their markets and competitors, define marketing strategies and implement successful content products and services using Shore's highly actionable insights into vendors, institutions, individuals and virtual communities.
COMMENTARY: INDEX
CONTENTBLOGGER
INDUSTRY EVENTS
CONTENT NATION

Read ShoreLines, our complimentary email newsletter.

weekly   daily
Sample issue
RECENT ENTRIES
WEBLOGS: ARCHIVES
 
 
ContentBlogger is the 2007 SIIA CODiE Award Winner for Best Media Blog
COMMENTARY:

Insights and headlines from Shore analysts on trends in enterprise and media content markets.
Subscribe to our XML feed (?) or add to: MyYahoo  Bloglines  Rojo  NewsGator Online  CNET Newsburst
 
Wednesday, February 11, 2004
FindWhat.com made the headlines with its news about finally signing a deal to acquire UK based Espotting Media. It's healthy earnings for Q4 2003 and 57% growth in revenue compared to Q4 2002 are also newsworthy. But, the bigger news may be the upcoming relaunch of Verizon's SuperPages with pay-per-click listings provided by FindWhat. If FindWhat can establish themselves as a leader in providing pay-per-performance advertising services to merchants that advertise in Interactive Yellow Page (IYP) directories, they will be able to ride the wave of growth in local search. Their simple key-word model works well with yellow page content, and they are packaging their PPC service with features that appeal to small businesses, such as automated bid management. According to a study released by the Kelsey Group in December, 2003, only 3% of the $22 billion spent on local advertising in 2003 was spent on online search advertising. With so much attention focused on growth in the local search sector, combined with the measurable effectiveness of pay-per-performance online advertising, FindWhat is in a good position to profit from the shift of advertising dollars from offline yellow pages to online IYP and other local search sites. [See also complementary Weblog on InterActiveCorp, Local Search, and Specialized Directory Search.]

By Janice - posted at 12:10 PM
permanent link to this entry        bookmark this entry:  AddThis Social Bookmark Button
  0 comments (click to view or to add your own) 
Comments:  Post a Comment
 

To top of page To Top of Page

   
shorename.gif (1190 bytes)
[HOME] [US] [SERVICES] [COMMENTARY] [RESEARCH] [COMMUNITY] [PRESS] [CONTACT]
Copyright © 1997-2008 Shore Communications Inc.  All Rights Reserved - Click Here to Read Terms of Use
Corporate Privacy Policy

 

 

 

 

 

 

 

 This page is powered by Blogger. Isn't yours?