It's been established for some time that institutional content users have been using the Internet for serious business searches, but now comes data from a study conducted by Moreover Technologies which implies that the public Web may be a far more serious source of content for business than ever before. According to Moreover's announcement, the survey of 2,200 knowledge workers indicated that 57.8 percent of respondents said that the Internet was their primary information resource in their daily work, compared to 10.9 percent who considered the Intranet to be their main source of information. 47 percent of survey respondents claimed that all of the information they needed for work was available on the Internet, while 69% labelled Internet content "very valuable" to their work. These kinds of statistics can be very misleading - do people really know what an Intranet is, even today, as opposed to an internal Web site or portal that they may not be able to distinguish in their minds from the public Internet - but they point to the increasing value of the open Web as a serious busines resource that is not going to go away anytime soon. Services such as Salesforce.com that make it easy to integrate professional-grade content into a relationship management system easily accessed via the public Web, as well as the increased presence of serious business content sources available for subscription online, only add to the inevitable gravitas that a public network offers to serious content purchasers. Publishing organizations need to continue to recognize that their ability to have an organization that knows how to publish with at least the same efficacy of public sources is a key to ongoing competitive success.