The whole Disney/Comcast flap is consuming the mainstream media, so it seems to be worth at least a quick look. Our recent news analysis on building content brands went to the real heart of the matter in some ways: content companies that rely on artificial controls such as copyright enforcement to prop up the value of underpowered content assets inevitably face trouble. Disney walked away from its key competitive advantage - industry-leading animation technology - and decided to rely on the power of ancient brand icons that no longer build margins. Moral: pass on value-enabling content technology and your profits and power will pass you by. As for the rest, talk to the mouse.