It helps to be diversified. LexisNexis had near flat revenue growth in North America, but the legal division of ReedElsevier's (RE) revenue growth was positive (in constant currencies) due to faster revenue growth in its International division and the online segments. Better yet, as the Dayton Business Journal reports, profits were up in the legal division by 10% in 2003 versus 2002. LexisNexis wisely focused on cutting costs and devoting resources to new online initiatives and acquisition of legal application providers (such as Applied Discovery), which are resulting in strong growth. In the webcast to analysts and the preliminary results report for 2003, RE's CEO, Crispin Davis, refers several times to "weak demand" for business information in the UK and "flat" revenues in the US corporate and federal markets. LexisNexis was able to offset the slow or negative growth in these segments and report a profit of 10% because of its efforts to provide additional value to its legal customers through such product initiatives as the interactive versions of its Martindale-Hubbell directory, which includes a separate Web site, lawyers.com, devoted to the small law firm market. Mr. Davis states that lawyers.com currently has 1 million visitors per month, and with the interactive version, Lexis is finding new ways to provide client development services to the lawyers and law firms who are included in the directory. Lexis' current directions represent an excellent example of creating vContent: combining high value content, enhanced with technology, to meet specific needs of its community of users.