A fascinating report from the Pew Internet and American Life Project found "44% of Internet users have created content for the online world through building or posting to Web sites, creating blogs, and sharing files." This translates to 53 million adult Internet users. Admittedly, their definition of content creation is broad, and includes such activities posting photographs to the Web (21%) , posting written material to the Web (17%), maintaining their own Web sites (13%), posting comments to an online newsgroup (10%), as well as contributing to organizations and business websites. Interestingly, only 2% of the Internet users reported writing a blog, with 11% visiting blogs written by others, which is lower than would be expected given the press given to the blogging phenomena. The data from this survey is now almost a year old, so these numbers could now be higher in 2004. The personal nature of the content creation is woven throughout this thoughtful study, with descriptions of Power Creators (young and trying new technologies, searching for a job or place to live), Older Creators (experienced, highly educated, many retirees, and interested in family history), and Content Omnivores (full time workers, with children, using a wide variety of Internet services to juggle their their too full lives). It is, afterall, the actively engaged people who will shape the future of the Internet and drive the activities that will thrive in this online world.