The European Union's $613 Million judgement against Microsoft and requirement to unbundle its Media Player is just the beginning of the EU's actions against Microsoft: according to PC Pro, competitors in both instant messaging and mobile phones markets have accused the company of using Windows XP to strengthen its position. It's all too likely that Microsoft's heavy handed tactics for eBooks will also come under scrutiny as its Reader software gets bundled into its new OSes as it did with Internet Explorer. Content vendors cozy up to Microsoft as a friend that can help them to penetrate the desktop market more effectively, but at the end of the day these vendors are digging their own grave for high-margin profits. The expensive licensing for Microsoft products and other monopolistic I.T. investments that don't pay back in productivity gains proportionate to these investments is handcuffing institutional implementors who would otherwise have money to spend on innovative ways to consume content. With more and more content revenues dependent on such innovation, it behooves professional content vendors to promote the most open market for underlying I.T. infrastructure possible, so that they can become the leaders in vContent that their clients require them to be.