CMP's InformationWeek has introduced a newsletter called Managing Offshore. The newsletter will be sold on a subscription basis and will include access to premium research and other content on the Website, as well as invitations to Webcasts and events. An important element of the subscription package is the Managing Offshore Index and the related tool on the Website, which allows users to track companies that provide outsourcing services with interactive tools.

The for-fee subscription model is a departure for CMP, which is known for its ad-suppported controlled circulation model for its stable of trade publications. The question is: can CMP persuade a segment of its audience to pay for content it produces? In this case, they have a good chance of succeeding. InformationWeek has a track record for selling research that it produces. Furthermore, InformationWeek is well respected for its editorial quality. With outsourcing, CMP has chosen a hot topic that has a financial impact on many companies. Even in the environment where so much content is available for free on the Web, serious business users are willing to pay for focused content from a trusted source.