What should a business intelligence publication be? Well, what would you like it to be? Forestweb has been building solutions to address that question for the forest products industry using a combination of real-time news, market sector analytics and client-sourced content to create business intelligence solutions one client at a time in their sector. With the latest announced version of their iiPublisher capability, they add on the ability to turn this stream into an outbount client communications tool that can inform their clients both about the industry as a whole and product and service developments in their own organization. If I had to say where trade publishing was going in the next few years, I would have to say that Forestweb has it greased in may ways. Combining deep knowledge of a sector with the ability to integrate and deliver inbound, in-house and outbound content to enhance both knowledge and relationships is the profile of tomorrow's trade publisher, an ally who helps to provide content value on many different levels of an organization. Aggregation in this picture is just a framework for much more complex issue solving.