Summary: Just as U.S. auto manufacturers drifted from the models that brought them marketing success until the industry almost died in the 1980's, today's publishers and aggregators seem to be intent on ignoring many of the key needs for content quality that are the keys to their brand value - and long-term profitability. Focusing on improving existing production processes in publishing and distribution obscures the need to look at how content markets perceive content value in a changing landscape of creation and delivery technologies. From portals to search engines to eBooks and weblogs, content quality needs to exploit and adapt to the market's perception of what's valuable - regardless of how it's produced today. Read the full News Analysis