where content, technology and people meet. (SM) Publishing and content technology executives use Shore to measure and understand their markets and competitors, define marketing strategies and implement successful content products and services using Shore's highly actionable insights into vendors, institutions, individuals and virtual communities.
COMMENTARY: INDEX
CONTENTBLOGGER
INDUSTRY EVENTS
CONTENT NATION

Read ShoreLines, our complimentary email newsletter.

weekly   daily
Sample issue
RECENT ENTRIES
WEBLOGS: ARCHIVES
 
 
ContentBlogger is the 2007 SIIA CODiE Award Winner for Best Media Blog
COMMENTARY:

Insights and headlines from Shore analysts on trends in enterprise and media content markets.
Subscribe to our XML feed (?) or add to: MyYahoo  Bloglines  Rojo  NewsGator Online  CNET Newsburst
 
Thursday, April 15, 2004
Back from a long day in New York City attending functions covering DRM and content convergence, will summarize them in detail later this week. A few key highlights: both the SIIA and Jupiter talks agreed that overall content market growth will be in the five to seven percent growth range in the next five years or so, and yet figures from the Jupiter conference show that some content areas such as online greetings cards can enjoy growth rates in the 20 percent range. Content that allows individuals to add or create content value is the key to future profits. On that note, most everyone would seem to agree that content companies are not very aggressive in their thinking about how to use DRM to enable end purchasers as key components of the distribution value chain. Most seem to think of this as something designed for a small fraction of individuals who distribute their own rights-protected content - ignoring the more than 200 million people worldwide who use just KaZaa to distribute content. In developing Asian nations, Jupiter research is showing near market monopolies for pirated content in many countries for audio, video and business software. Mobsters running CD mills that allow CDs to cell on the street for a dollar or less fuel this industry, which is killing native content markets as much as content from Western nations. India has its own issues, as its "Bollywood" movies are being spun out in bootleg factories in Malaysia. Bottom line: DRM is not likely to protect profits on physical media without major international law enforcement initiatives. In the meantime, DRM does very well in helping corporations package valuable content such as proprietary securities trading formulas for their clients via DRM from Sealed Media and others. Quote of the day from Bill Rosenblatt of JupiterMedia/DRMWatch, asking the key question to Talal Shamoon, CEO of InterTrust, victor in the major patent suit settlement with Microsoft: "Are you going to Disney World?" Apparently not, Talal sees the settlement as but another step in validating the value of DRM. More to come...

By John Blossom - posted at 12:23 AM
permanent link to this entry        bookmark this entry:  AddThis Social Bookmark Button
  0 comments (click to view or to add your own) 
Comments:  Post a Comment
 

To top of page To Top of Page

   
shorename.gif (1190 bytes)
[HOME] [US] [SERVICES] [COMMENTARY] [RESEARCH] [COMMUNITY] [PRESS] [CONTACT]
Copyright © 1997-2008 Shore Communications Inc.  All Rights Reserved - Click Here to Read Terms of Use
Corporate Privacy Policy

 

 

 

 

 

 

 

 This page is powered by Blogger. Isn't yours?