As an article in Library Journal highlights the cultural shift of content users shaped by Web content technologies away from library-driven content access sciences, search engines are cruising the open Web and institutional content collections with only modest deference to the information professionals' traditional capabilities. Now that search engines have permanently changed the way in which content is accessed and used, both libraries and their content suppliers are scrambling for rationales that support the value of their collections. The ultimate solution to their woes may be to abandon the idea of collections as the foundation for their being and to concentrate on those aspects of providing content value that matter most to their common audiences. more...