Long a tool and toy for the general public, instant messaging (IM) is getting very serious these days in business circles as compliance requirements and other regulatory issues have put the clamp on retaining and tracking IM's use throughout institutions. The good news is that this more serious management of IM content and security has resulted in a robust and powerful content channel that's only begun to be exploited by by both institutions and business content providers. While financial firms have had the jump on IM for a while, expect instant messaging to unfold in the months ahead as a major opportunity for creating value for content in very personal and focused contexts that add to the bottom line.
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