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Wednesday, July 28, 2004
Just a few months ago at an event in San Francisco reps from Dow Jones News were sniffing at the idea of RSS as a serious news medium; how things change when one listens to their readers. The WSJ Online crew has announced in emails to its readers the availablility of a headlines-only feed to its readers. The FAQ page for this new service is careful to mention that it's only for the use of individual readers and to restate the applicability of license terms and offers a full range of headlines, essentially equivalent to its email service with similar link-backs. This is still far from a full-blown commitment to RSS as a news distribution medium, but it is at least a tentative step in the right direction towards this concept. With a little rights managment thrown onto this capability the Journal and other major outlets can enter the world of peer-driven news object distribution fairly easily. In time, of course.

By John Blossom - posted at 11:22 AM
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Comments: 
I hope you don't mean me! I don't recall anyone doing any sniffing, but the comments I made during the day's final panel were not about RSS, which is a perfectly respected, if somewhat simpleminded and non-scalable, syndication tool. It's not the transport technology that's the issue, but the quality of the content moving across it, that I sometimes have issues with.
 
I hope you don't mean me! I don't recall anyone doing any sniffing, but the comments I made during the day's final panel were not about RSS, which is a perfectly respected, if somewhat simpleminded and non-scalable, syndication tool. It's not the transport technology that's the issue, but the quality of the content moving across it, that I sometimes have issues with.

Ken Ficara
 
Ken,

Thanks very much for your comment. I hear you on "bloggers" as a serious news source versus the RSS transport medium, yet that distinction between medium and message seems to mask a lack of desire to expose mainstream journalism to one-on-one competition within the medium. With proper technology management there's no reason why DJN or other major outlets should not consider this as a distribution medium for articles. At the same time, weblogging does challenge journalists to consider this not just as a distribution medium but as a new layer of journalism that seems to be creating content value outside of both the traditional model and the vastly overhyped gurus of weblogging. See my comments in a later entry along these lines. Journalists and news organizations would do themselves a large favor by spending less time shooting down the hype of weblogs and more time considering how they can be used to transform a largely stagnant news industry model that is facing enormous challenges. Such a re-evaluation need not displace traditional journalism values, but given the nature of weblogs those values need to be resituated in the new landscape of news with more careful thought.
 
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