
The control of content production and distribution is moving away from aggregators and traditional distribution partners and back toward publishers, changing the economics of partnering for online content distribution. Shore Senior Analyst
Janice McCallum offers up key strategies and practical guidelines for publishers of all kinds to adopt in this environment in the first of our ShoreViews series of reports, reports designed to provide you with topical and highly usable "consultant in a box" expertise that will aid your decision-making process and complement our
Private Advisory Services capabilities. This Handbook contains essential guidelines, checklists, and models for deciding between channel relationships and direct sales outlets in this challenging sales environment.
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