Digital Rights Management (DRM) has been engaged aggressively not only by consumer media companies but increasingly by the enterprises who have lots of content to keep tabs on for to their own managers and for regulators keeping an eye on monitoring corporate operations. About the only ones not playing the DRM game aggressively at this point are the premium content providers servicing enterprises. They may have their reasons and there are plenty of pieces still falling in to place with DRM, but it's no longer a capability that premium publishers can afford to avoid. Expect companies that are willing to embrace DRM aggressively for premium professional content to come out ahead in today's solutions-oriented vContent environment.
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