With many sources of content revenue at a crossroads some content providers are putting the brakes on free access and throwing up registration or purchase barriers to usage - even when these methods seem to be out of step with how people are using and distributing content. As evidenced by Weed, a rights-management scheme that helps to monetize music content with the cooperation of individuals, there's a lot of room for blending in old models of usage with new technology capabilities without alienating new audiences eager to access quality content. You need not give up established channels to go to blending - just think creatively about how people really use content today.
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