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Thursday, July 29, 2004
The Seattle Post-Intelligencer covers along with most of the media outlets the arrival of press-credentialed webloggers at this week's Democratic National Convention. The P-I along with others compare this to the advent of other media into the mainstream of news, but it seems to be a weak comparison at best. "Official" bloggers are very low on the reporting totem pole at this television-tailored non-event designed not for niche audiences but for the masses that tune in to hear what amounts to a video weblog from the speakers at the podium. To that end many webloggers are watching on television and the Web from home and commenting or compiling media coverage from there (great example at Wonkette), which for all of the non-drama that the convention offers is probably just as valid a form of coverage for this kind of event as trolling through second-tier buffets away from the rainmakers at the convention itself. Probably more significant is the P-I's noting that many delegates on the floor of the convention itself are offering their insights in weblogs - the kind of participant journalism that seems to be well-suited for webloggers covering events. Weblogging's power is not as much in displacing traditional journalism as it is in provding a story told plainly from the front lines of events by people who have real-life credentials that traditional journalists cannot replicate.

30 July Update: Do check out USC Annenberg Online Journalism Review's excellent summary of weblog coverage of the Democratic National Convention, including the efforts of mainstream media outlets to have their own "star" journalists and co-opted webloggers add depth to the affairs. To some degree I think that it underlines my original point, but it also adds in what mainstream journalists COULD be doing if they so chose in addition to traditional pieces - when they're not trying to be tragically hip...

By John Blossom - posted at 9:39 AM
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"Weblogging's power is not as much in displacing traditional journalism as it is in provding a story told plainly from the front lines of events by people who have real-life credentials that traditional journalists cannot replicate."

I am in complete agreement with you. It would be interesting to apply this concept to the world of sales and marketing where the front line sales folks provide commentary of their meetings with customers and prospective customers. Seems to me of far more value (not to mention easier to use) than all the CRM and Account Tracking tools out there. A Blog is about the "Art" of sales/maketing communication; the rest about the "Science": the 'dismal science' to most in sales.
 
Thanks, Anonymous, for some very interesting insights into the relationship of weblogs and CRM. It's an underutilized connection, in part because those systems are so oriented towards capturing content in a relational database, but one that could work if there were a weblog or weblog-like interface that would allow users to author in a way that could reach audiences more intuitively while still allowing content to be manipulated in a traditional CRM format. CRM can be such a straitjacket, it needs to merge with more of the intuitive BizInt tools being developed these days.
 
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