When The New York Times op/ed section carries a piece focusing on the dominance of major search engines, you know that the time has come for a reality check. While major search engine indeed have changed the face of what's considered valuable content, search technology as a whole is empowering many more suppliers to bring the power of search to far more focused needs and interests in ways that highlight content that the majors leave behind. From enterprise search engines reaching out for Web content to innovative industry suppliers like the Thomas Industrial Network, content's voice is growing through a wide variety of search suppliers that promise greater profits supplying audiences with very specific needs and interests.

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