In The New Aggregation the winners are those companies that can pick out specific attributes of the content aggregation business model and make them work with excellence. For Network Subscriptions this means aggregating subscriptions to premium content on the Web without bothering to use a separate database. This model works very well for individual professionals used to finding things on their favorite search engines - and may yet work well for institutions yearning for a better way to pay for and access premium content. More content and more clients as soon as possible will be the key to success for the pioneers of this model, but the model itself is likely here to stay.

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