This year's InfoCommerce 2004 conference database and directory publishers demonstrated a wide and compelling array of success stories in applying both human and technology factors to their evolving success stories. The emphasis was on adding more value to content in more human contexts, in some instance meaning better interfaces and workflow design, in other instances better data design and management, but in all instances with an emphasis on maintaining relationships with audiences who are increasingly both sophisticated consumers and publishers who can contribute to the value of online content services. While getting human contexts right is still a challenge to many, the models of excellence offered at this conference point out some clear paths to future successes.
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