When hot news breaks, journalists can become stars overnight. But when does the news itself become a star? With an anonymous story weblog such as isbushwired.com the emphasis in news weblogs has moved away from sophomoric tweaks to accumulating and reporting the facts as they unfold. It's an emerging trend in online journalism that has far-ranging implications for both news organizations and the institutions that rely on news sources to give them an advantage in the marketplace. Weblogs are the primary vehicle for this trend, but there are many other players who stand to benefit from it - and who must consider it carefully in developing their own content services.

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