What do "The Fridge" and the Canadian Inuit Inukshuk have in common? Both are humanistic metaphors for successful Knowledge Management implementations presented at this conference in Santa Clara, October 26-28. The Fridge was used for an advertising agency to represent a depository of ideas gleaned over 30 years of business, with the introduction and internal promotion planned as carefully as an external advertising campaign. The Inukshuk looks like a person but represents culture, technology, leadership, knowledge, and measurement, all components of the evolving world of enterprise knowledge management.
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