As publishers squirm to find new ways to leverage value out of long-established databases, a coterie of young companies is harvesting new data from the Web and coming up with highly targeted content products that are more about publishing than they are about the leading-edge technology that drives them. New York-based Corzen is one of this new breed that has concentrated on statistical analyses of Web sites used for job postings and for selling autos. Inventing new kinds of content from the "thin air" of the Web is an increasingly attractive business model for companies with knowledge of specific sectors' needs and access to highly affordable content development tools. That's great for a small company like Corzen - and something to think about for the bigger folks in the electronic publishing world.

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